79. Professionalism A person with good professional standards; • Assesses accurately and objectively their own strengths and limitations, seeking advice when out of their depth or unsure • Accepts responsibility for health and safety and accountability for their own actions and decisions. • Resists the temptation to give popular responses and to lower standards when under pressure • Explains, with conviction, the consequences of decisions and the implications of actions to customers so that they understand the risks involved • Remains calm, efficient and objective when under pressure